Why Chasing Algorithms Is Killing Your Music Career With Keith Jopling On My Latest Podcast

On this week’s podcast episode, I speak with Keith Jopling about what separates artists who last from those who burn out chasing the wrong metrics. Keith spent 25 years inside the business, including time at Spotify, before interviewing 80 artists and bands to write Riding the Rollercoaster. The creative director model he extracted from that […]


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